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June 06, 2008

News : Navigating social media

PR professionals continue to grapple with how to manage corporate reputations in the era of Web 2.0.

Blogs, social networks and mobile blogging tools like twitter may make for a more dynamic form of communications, but the phenomenon known collectively as 'Social Media' is causing some consternation and confusion inside corporate communications departments.

Reuters Technology Correspondent Matt Cowan reports.

Labels: Navigating social media blogs Web 2.0 webprofessional