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August 05, 2008

News :A guide to modern 'microtrends'




The 'Embrace The Chaos' handbook is an attempt by London PR agency Shine Communications to help define the forces of our age.

But what is 'Uglyism', who suffers from 'Chronic Popularity Anxiety' and how does 'madvertising' differ from run of the mill advertising?

Reuters Technology Correspondent Matt Cowan cracks the spine and pins the authors down on some of the finer points.

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