News : Your doorway to the next internet?

A new product from the U.S.-based Organic Motion aims to bring special effects to the consumer market, potentially reshaping the internet.

Motion capture technology, which is commonly used in animated films and video games to create life-like movements, usually requires a subject to wear a special body suit with tracking balls that are calibrated so the movements can be understood and manipulated by a computer system.

'Markerless' motion capture eliminates the need for the special gear, simplifying the process of creating special effects.

As the technology is launched in the UK, Reuters' Technology Correspondent Matt Cowan explores why some see 'markerless' technology as having a tranformative effect on the way people shop, sing karaoke and interact with the internet.