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May 21, 2008

News : The Google of Europe?




A Slovenian start up called Zemanta is "feeling lucky" after winning international investment for its innovative technology.

Founded in 2007 by two former journalists, Zemanta was one of the winners of a competition staged by Seedcamp, a UK based technology incubator that set out find the 'Google of Europe' in its inaugural competition in 2007. Zemanta has since received $1.5 million in funding from the UK investment funds Eden Ventures and the Accelerator Group. Reuters European Technology Correspondent Matt Cowan travelled to Ljubljana to meet the founders and find out how they are targeting the Silicon Valley with a technology that brings Google logic to content creation.

Matt Cowan reports.

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