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March 02, 2007

News : Verizon Brings CBS, ESPN, Fox Mobile, MTV and NBC to Mobile TV

After ditching Apple’s iPhone two years ago and after bringing YouTube content on mobile phones, Verizon announced the debut of a new service that will bring TV shows on a phone near your ear.

Two years ago, Verizon said no to Apple when the Cuppertino-based company got a little too greedy. Apple reportedly wanted a percentage of the monthly cell phone fees, decision making power over how and where iPhones could be sold, and control of the relationship with iPhone customers.

In a somewhat compensatory initiative, Verizon later brought YouTube’s content on the mobile phones of Verizon Wireless’ V CAST subscribers in the United States.

Now the same subscribers will also get TV content, with channels like CBS Mobile, Comedy Central, ESPN, Fox Mobile, MTV, NBC 2Go, NBC News 2Go and Nickelodeon available at launch, and others to follow soon.

Verizon will offer V CAST Mobile TV for the moment to only 20 Midwestern and Western markets, charging between $15 and $25 a month for the initial lineup of programs from the first eight televisions.

Thus, Verizon becomes the first U.S. carrier to deliver a service that streams television to mobile phone using MediaFLO’s network, which has a capacity of 20 channel.

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