News : Google Updates AdSense Rules, Still Working on Radio

"The practice of placing images above or next to adsense banners has been around for a while — the idea is to trick visitors into thinking that the Googe Ads are clickable image captions. Unsuspecting visitors click on the ads, and the webmasters make money. Now, Google has officially announced that the practice is no longer allowed. Meanwhile, the Marketwatch site is reporting that the company's previously discussed move into radio advertising is getting a mediocre reaction. Google, as yet, does not have enough access to airtime for the project to be profitable. The company plans on purchasing more airtime to expand the program, and is reportedly also looking to begin selling television ads as well."
From the article:
"Until Google can strike a deal with CBS, or some other radio giant, 'there will be no significant impact until mid-2007' on Google's bottom line, or the radio industry in general, [analyst Jordan] Rohan said in his research note. 'We believe a critical mass of advertisers is interested in testing the platform,' Rohan said, based on his interviews with his own sources. 'However, there is simply not enough radio inventory in the Google Audio system (yet) to enable buyers to run campaigns.'"

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