News :Firefox TV Commercials Go Live Interview with Mozilla's Asa Dotzler

Later today Firefox will begin broadcasting, for the first time, four "fan-produced" commercials on prime time television. Initially the ads will only run in the San Francisco and Boston regions, but this will be expanded over time. The 4 video ads are a sampling of approximately 300 clips which were submitted to Mozilla's Firefox Flicks program. The theme of the ads is that Firefox is "the safest, fastest and most enjoyable way to experience the Web." The ads are also partly sponsored by Firefox fans - and Mozilla will insert the names of those sponsors at the end of each commercial.

I spoke to Asa Dotzler, Mozilla's director of community development, at the end of last week in anticipation of the TV advertising launch. I'd previously spoken to Chris Beard (Mozilla's vice president of products) in October when Firefox 2.0 launched. At that time Chris had mentioned the tv ads were coming, so it was great to catch up with Asa last week to get the full skinny.

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