Google Launching A Beta Blogger

The new Blogger beta brings privacy, labeling, and more templates to its users. Most importantly, it seems to promote a method of bringing non-Google Account holders into the Google fold. As part of the Blogger beta's privacy features, a blogger can limit readership of a blog to a select group of people. Those readers can be invited via their email address to be members:

For each address entered, the Google Account associated with that address will be given access to view your blog. If an address is not associated with an account, that person will be sent an invitation email. In this email will be a link which will let them do one of three things:

* Sign in to an existing account.

* Create a new account.

* View your blog as a guest (no account required).

Invitees can view the blog as a guest via the email link for two weeks before it expires. Ultimately the process leads to making those visitors new Google Account holders.

Other features include the addition of labeling to blog posts. For some reason Google insists on calling it 'labeling' when everyone else calls it 'tagging.' There doesn't seem to be a cause for doing this other than a dislike of the term 'tagging.' At first, a few current Blogger accounts will be given the option to transition to the new system. Those who want to try out the new Blogger beta can do so by visiting the Blogger Beta page and signing in with a Google Account. Later, Google plans to allow users to merge existing and new Blogger accounts together to make the sign-in process easier

Google Launching A Beta Blogger